Chef Milan Subba and pilot Arjun Singh hail from two starkly diverse backgrounds. While Singh's grandfather was one of the first captains to fly for Air India, Subba's grandfather was a farmer who had moved from Mongolia to Kalimpong, Darjeeling, for better prospects. In fact, till about two years ago, Subba was working at a Tajikistan five-star, and Singh was involved in his family's laundry business. But today, if the duo is jointly helming Soy, a new Asian QSR (quick service restaurant) at Pali Hill, it's because they want to champion the idea of "spectacular food at bargain cost".

"Although I enjoy flying, food has always been my first love. And what we noticed about Mumbai is that it's getting more and more expensive to eat high quality food, so I wanted to change that," says Singh.