When 32-year-old entrepreneur Sheta Mittal got married three years ago, she noticed a pattern in her mother-in-law's mood swings. She could relate these to her own mother's emotional shifts—something that men in the family often dismissed as "women being their anxious selves". As someone researching women's health for her brand, &Me, she understood that the emotional see-saw stemmed from menopause.

Natasha Tuli, CEO, Soulflower, prepares a concoction of essential oils designed to alleviate menopausal discomfort. In 2012, she launched menopausal roll-ons, but later discontinued the range. "Seeing the recent demand, we might reintroduce it," she says. Pic/Bipin Kokate