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No pain, no grain
Updated On: 20 February, 2022 08:39 AM IST | Mumbai | Anju Maskeri
Two mothers tapped into their grandmothers’ recipes to re-introduce nutrient-dense and diverse ingredients into their children’s diets. Their kitchen experiment is now a snack brand
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Blueberry millet pancake
Meghana Narayan, who worked at the Public Health practice at McKinsey & Company and holds an MBA from Harvard Business School, remembers how her mother would force a ragi drink down her throat. “After I became a mother myself, I began thinking how we could come up with a yummy way to eat ragi,” she says. She began scouting for high-quality and nutritious food options for children, but failed to find anything worthy. So she decided to take matters in her own hands.
Slurrp Farm is a millet-based children’s food brand launched by Narayan and Shauravi Malik, who was previously part of the consumer, healthcare, and retail advisory team at JP Morgan. The duo is working to revive the use of supergrains by offering it in the form of healthy snacks and mealtime options for young children and adults. Through its innovative portfolio of millet, ragi and oats-based packaged food products (priced R200 onwards), which they claim is devoid of preservatives, artificial flavours and colours), Slurrp Farm wants to inculcate healthy eating habits. Malik says it took them five years of extensive research and introspection to realise that the answers lay in their grandmothers’ kitchens. “We dug into recipes our grandmums favoured, revisited ingredients like millets from our own childhoods and found ways to make them tasty.” The pandemic only propelled their journey forward by bringing about a structural change in people’s health choices, including the need to consume a healthy diet. The brand offers puffed snacks, millet pancake mix, millet dosa mix, cereals, cookies, sprouted ragi cereal, millets and oats porridge, date powder and natural sugars.
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