For the masses who are accustomed to eating Chyavanprash out of plastic jars, the pretty glass pots with wooden lids of Varaahi can are a surprise. Like a time-honoured recipe, painstakingly made, and shared by your grandmother and therefore, sacred.

The formulations of what its makers call immunity boosters originated in the home kitchen of Purvai Jain, a second-generation entrepreneur from the Sweet Caterers family of Jaipur. “It started as an endeavour to provide good health to my family and friends. Our family has been involved in the food industry for generations,” says Jain, who at the age of 50, wanted to challenge her entrepreneurial side.