Every day at 9 AM, Shraddha Zagade puts out a list of the breakfast menu for Siddhivinayak Poli Bhaji Kendra at Thane on her WhatsApp group. Within minutes, orders start pouring in. By the end of the hour, the existing stock is almost depleted, but her work for the day is far from over

By 11.30 am, the bhajis for lunch are ready. Zagade trains her mobile phone’s camera on each pot, carefully clicking a picture while ensuring adequate light and clarity, before sending them to the same group, accompanied by the name of the dish. Chapatis are being made by the dozen and bhakris are rolled as per order. Vrindavan Society, among Thane’s oldest residential localities, is home to families, bachelors, working professionals sharing houses and retirees who enjoy the quiet life in the peaceful complex.