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Putting money behind bars
Updated On: 15 August, 2021 08:59 AM IST | Mumbai | Anju Maskeri
A new startup is fusing Ayurvedic herbs with decadent chocolate to help boost energy and reduce stress
The goodbye stress chocolate bar is infused with shankapushpi, lemon balm, brahmi, ginseng and L-Theanine to help combat acute effects of stress
For this writer, a slab chocolate has served as an effective, albeit temporary, antidote for bad mood and the pandemic-induced blah-ness. Turns out, fine cocoa, when mixed with the right ingredients, can not only make you happy, but healthy too.
Food entrepreneurs Pranav Sharma and Kritik Thakur are makers of India’s first “functional” chocolate, Awsum. They claim they have turned to Ayurvedic principles, where potent medicinal herbs and blends are fused into decadent dark and milk chocolate to help people deal with modern-day lifestyle disorders. “If I’ve to describe it in simple words, I’d say it’s a chocolate with a function. It is made by combining indulgent chocolate with clinically researched ingredients and botanicals. These work synergistically to address sleep deprivation, day time fatigue and lethargy, stress and anxiety. We also have made a chocolate that helps strengthen and build the body’s immunity,” says Sharma. Like many entrepreneurial ideas, this one too, was born in the lockdown, and was incidentally a product of it.
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