They say that necessity is the mother of invention. In 2019, drag artiste Ashish Chopra was having a hard time finding heels that fit a size eight. When his mother, Simmi Nanda, an executive at a footwear brand complained of the difficulties she faced at her job, he asked her, &ldquo;Why don&rsquo;t you start your own business?&rdquo; That&rsquo;s how he started beunic.in.
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Initially, the platform sold only heels, and in Chopra&rsquo;s own words, things weren&rsquo;t going well. However, things changed for the good after he and his mum attended a conference, which provided a new direction for the website. Today, Beunic is a community driven, queer-owned platform that sells everything from tees to home decor and fetish accessories.
<img src="http://images.mid-day.com/images/images/2022/jun/Kink_e.jpg" alt="" width="1280" height="720" />
All the products are made by queer creators, and Beunic takes care of all shipping and customer service needs. It&rsquo;s a symbiotic relationship that benefits everyone. &ldquo;They [creators] get more visibility, and it helps our platform too,&rdquo; says Chopra. The website also makes sure to give back to the community&mdash;the ecommerce site has tied up with various NGOs, where they donate a share of their profits.
<img src="http://images.mid-day.com/images/images/2022/jun/Ashish-Chopra_e.jpg" alt="Ashish Chopra" width="1280" height="720" /> Ashish Chopra
Chopra emphasises on the platform&rsquo;s need to &ldquo;break the stigma around gender and sexuality&rdquo; and one can see this reflected in small, yet significant design choices&mdash;for instance, there is no &ldquo;men&rsquo;s&rdquo; and &ldquo;women&rsquo;s&rdquo; section on the site. It is a website that has something for everyone, irrespective of their identity or orientation. beunic.in
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A drag artiste’s e-commerce platform is spearheaded by LGBTQiA+ entrepreneurs who are making a difference

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