Updated On: 03 June, 2018 07:23 AM IST | Mumbai | Benita Fernando
Everyone from Alia Bhatt to the stranger in the train is reading The Subtle Art of Not Giving a F*ck. A look at what this means in a genre defined by Stephen Covey and Shiv Khera


Anandita De, 29, with the bestseller at her home. Pic/Bipinâu00c2u0080u00c2u0088Kokate
There is no doubt that Mark Manson is now a phenomenon in urban India. It is highly likely that in your circle, there is currently at least one person reading Manson's The Subtle Art Of Not Giving A F*ck, and is not-so-subtly Instagramming or tweeting about it. Manson is a New York-based celebrity blogger, popular for decoding life's most perplexing questions in a manner that would offend polite sensibilities. You may have read one of his most viral blog posts, titled F*ck Yes or No — advice meant to help you get out of grey romantic areas that feel like hit-and-runs.