A massive swimming pool twinning with a children’s pool by its side and a Jacuzzi on a Worli high-rise roof-top, boasting of breathtaking views of the sun and the city, catches your eye as you mindlessly scroll through Instagram on your way to work in a crowded local train. Like a harmless voyeur peeping into other’s lives, you gravitate towards watching the clip a little while longer. A tall man is showing off the property virtually—his communication, and how he points out the good, better and best, keeps you hooked. Inevitably, you are sucked in. 

Like the popular Netflix show, Selling Sunset, that takes you on a ride through luxury properties in Los Angeles, realtors in Mumbai are acing their social media game. By making videos that have them showcasing the luxury properties they want to sell, they have become celebrities in their own right. Many social media users know these realtors and brokers by their name, binge watching their videos, sharing it with friends and family, and like us, aspire for the celebrity Mumbai life. Luxury properties in the city range between R75,000-per-sq-ft going up to R2 lakh-per-sq-ft in some localities.