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Songs from a cafe
Updated On: 20 February, 2022 07:42 AM IST | Mumbai | Nidhi Lodaya
A new collaborative project by a record label and coffee chain is giving indie artistes a platform to showcase their talent
Mumbai-based guitarist and singer-songwriter Bhrigu Sahni played live at the launch of Blue Tokai, Khar
How often do you pay attention to the ambient music in a café or a restaurant? More often than not, people are oblivious to it. A new initiative, Play Bar Project, a collaboration between artiste development agency and record label Pagal Haina, and Blue Tokai Coffee Roasters is hoping to change this.
As part of the initiative, which kick-started on December 1 last year, independent musicians in India can now have their original music played across all outposts of the coffee chain in the country. “Over the years, our coffee shops have been home to a strong and ever-expanding community of art lovers and creators. Through the Play Bar Project, we are now able to extend our appreciation for art to some of the country’s best musical talent, with a focus on showcasing the work of contemporary Indian music to our customers across all our cafés,” says Namrata Asthana, co-founder and CMO of Blue Tokai Coffee Roasters.
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