Early in 2020, when first, a nephew and then a niece in San Francisco became parents, Mumbai-based former journalist Gitanjali Chandrasekharan wondered what to send them. She knew that the gift had to be unique, and one that would take them back to their childhood. Thus was born the fittingly-named Talered, a service that customises books to client taste, basing them on stories from family and friends, or setting them in fantasy worlds. “The idea is to give readers a book that stars them,” says Chandrasekharan.