TMKOC, as the show Taarak Mehta Ka Ooltah Chashmah is popularly known as, is a TV sitcom with mindboggling recall value. The show launched in 2008 and has continued for over 3,900 episodes across 15 years. The characters, who are residents of Gokuldham Society—Jethalal Gada played by Dilip Joshi and Atmaram Tukaram Bhide played by Mandar Chandwadkar—have now found their way to social media reels, memes, and more recently, games.

The game, Bhide Scooter Race, has crossed one million downloads on the Google Play store and the Apple app store. Inspired by the obsessive attachment that Bhide has for his vintage, yellow scooter, which he zips off on to deliver achaar-papad that his wife Madhavi makes, the game, says Asit Kumarr Modi, creator-producer-managing director of Neela Film Production, which produces the show, has become more popular among gamers who don’t watch the show regularly.