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Parsi Dairy Farm blends tradition with a contemporary touch in their offerings
Updated On: 04 September, 2023 11:42 AM IST | Mumbai | Nasrin Modak Siddiqi
A new generation is writing the next chapter of success at Parsi Dairy Farm. Sunday mid-day bags an exclusive look into their freshly-renovated Princess Street HQ and meets the family for stories about its legacy
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From (front to back) Jeroo Nariman (seated), Meheru K Patel, Parvana S Mistry, Shernaz K Irani, Zeenia K Patel, Sarfaraz K Irani, and Bakhtyar K Irani at the brand’s Nariman Point office. Pics/Nimesh Dave
As Jeroo Nariman enters the corporate office of Parsi Dairy Farm (PDF) at Nariman Point in a wheelchair, she stops briefly in the lobby to look at the black-and-white portrait of her parents Nariman and Meherbai Ardeshir. Her father started the now iconic business on the busy Princess Street in erstwhile Bombay in 1916 with one can of milk. He took it upon himself to make the brand the gold standard in dairy. On the opposite wall is a photograph of a younger Jeroo with her brothers.
She is 86 now and just as radiant as in the photograph taken 20 years ago. Her nieces, Shernaz K Irani (64) and Meheru K Patel (60) join her to tell us about their favourite products from their legendary laden shelves. “Mine is the crisp and juicy jalebi,” says Shernaz referring to the giant pipe jalebi—a mouthful of sweet bliss sitting within the pinwheel casing. As a child, Shernaz would make trips to the dairy’s busy karkhana; staffers in cobalt blue shirts and shorts would fry the jalebis and present them to her dusted with pistachio and almond flakes. “The aroma is still fresh in my head,” she smiles, “One bite and the memories come flooding back.”
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