Things have not been going well for The Simpsons. Aside from the fact that it became America's longest running scripted TV series last month, having clocked 636 episodes. Last November, Hari Kondabulu, in his documentary The Problem With Apu, drew the world's attention to what Apu really was — a problem. The characterisation of this immigrant convenience store owner who had a PhD and eight children was sharply criticised. Describing Hank Azaria's voice of Apu, Kondabulu said it resembled "a white guy doing an impression of a white guy, making fun of my father".