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The rise of the professional intern
Updated On: 11 February, 2024 08:44 AM IST | Mumbai | Christalle Fernandes
The newest type of internship on the block is a cross between being a PA and a secretary, and it will count as a college credit! Here’s what it means when you “shadow” a new-age professional, trying to get into their shoes
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Aaliya Khan, an upcoming DJ, learned about the field from her friend and mentor DJ Suraj Tiwari
Joshua Joy, 20, joined Sportz Interactive when the world was gearing up for the Fifa World Cup 2022. The sports marketing firm needed young interns to work on content creation, and Joy, who was doing his diploma in sports marketing at the time, saw the opportunity as the perfect blend of his two interests, sports and social media content creation. Working under Malay Desai, the associate director of content, he ideated social media content and campaigns for the World Cup.
“We had all these renowned footballers like Wayne Rooney and Brazilian footballer Lúcio come in to our studios,” he recalls. “We planned content throughout the tournament.” He says that running fan engagement pages for Punjab Kings, his favourite team, was a way to network with other fans and the players themselves. Joy was an intern from October 2022 until July 2023, and surprised many with his skills of networking and camaraderie with bigshots. “There was a point where I had to speak with cricketer Suresh Raina,” says associate director Malay Desai, “and I had to ask Joshua to introduce me to him. He’s very good with people.”
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