Youtuber Shwetabh Gangwar who runs Mensutra, an online self-help community for men, dislikes the label 'men's rights advocate'. "Men don't need rights, they have plenty," he states, "But, they seriously need help." The video channel, which has over 1.5 million followers, mostly male, has him talk about everything from how to stop chasing women to fighting porn addiction, and ways to be less of a loser. If he sounds harsh, it is because his idea of self-help is to get you to think, rather than have you think like him.

His new book, The Rudest Book Ever (Westland), is written in the same vein. Calling it a collection of practical ideas to "free your mind of bullsh*t," Delhi-based Gangwar writes for everyone—not just men—caught in the web of their own doing, and he doesn't mince words. "Your parents possibly messed up," he says to his reader, for having picked up the book in the first place. "Parents are important teachers, and they play an important role in preparing you to face challenges. But the problem is that most parents tell you what to think, instead of equipping you with tools to use your mind. What they are doing is killing your imagination."