Each time chef Varun Ramachandran steps out of his Shivaji Park home, he ensures there are a clutch of visiting cards on him. The bad**s cards — bathed in black — have nothing to do with the professional life of the 35-year-old, who heads a food and lifestyle television channel. It reads: "Congratulations on owning a TUV. We are a group of passionate owners and would like you to be part of this journey. Join us on WhatsApp..." The cards have been printed with the sole purpose of networking with fellow owners of the Mahindra TUV, the luxury SUV manufactured by the automobile brand.

Interestingly, Ramachandran was the first Mumbaikar to buy the model when it launched in 2014. Since then, there have been three upgrades with Mahindra TUV 300 Plus being the latest in the market. "The one I drive with 80 bhp doesn't exist anymore. But, it doesn't matter which version you own, as long it is a TUV," he says. His love for the car is such that if he spots one, he makes it a point to go over and hand the card to the owner. "And if it's in the parking lot, I simply place it on the windshield," he laughs. More often than not, he receives a call back from curious owners eager to learn more.