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Want contoured cheeks and a sharp jawline? Surgeons reveal what you are in for
Updated On: 29 January, 2023 09:14 AM IST | Mumbai | Heena Khandelwal
That’s what the body conscious among us are doing in a bid to rid the jaw of some of its weight
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American actress-model Christine Teigen admitted to undergoing buccal fat removal surgery on Instagram. “No shame in my Dr Diamond game,” she posted referring to her doctor, world-renowned plastic surgeon Dr Jason Diamond. Pic/Getty Images
Sunken cheeks and a snatched jawline are the latest Internet fad. And to help mortals with their desire is buccal fat removal surgery, an invasive process that removes a pocket of fat located inside the cheek, making the lower cheek appear contoured and slimmer. Despite the global cosmetic surgery and procedure market estimated at $68.9 billion in 2022, even the famous hesitate to make a song and dance about going under the knife. It’s been a while since netizens have wondered if Megan Fox, Kim Kardashian, Bella Hadid, Angelina Jolie and Kareena Kapoor Khan have tried it, when the admission by American actress-model Christine Teigen on Instagram added fuel to the fire.
“Buccal fat pad was described centuries ago. The first recorded procedure was done in the 1930s,” says Dr Siddharth Prakash, cosmetic and plastic surgeon at Lilavati and Jaslok Hospitals. But social media discussions have stirred an interest among regular Joes and Janes, he thinks. “Until a year ago, about five per cent of the total surgeries in a month that I undertook would be buccal fat removal. Last month, we crossed the 10 per cent mark.” It’s no different in Bengaluru. Dr Karishma Kogadu has noticed the procedure finding favour with those looking for facial feminisation surgery or those with pseudoherniation, a condition that sees small rounded fat mass accumulate in the cheek due to a weak buccal fat pad.
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