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Virtual shopping in real time
Updated On: 22 May, 2022 07:18 AM IST | Mumbai | Kasturi Gadge
A virtual trail lets you view products that can be bought in real-time as e-comm platform host interacts with the artisans across India
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An artisan making the Tangaliya weave on loom in Kutch, Gujarat
While there are many portals selling products featuring India’s diverse art and craft techniques, only a few share the spotlight with the artisans. Among them is Peepul Tree. Started during the pandemic by Live History India, which documents India’s historic art forms from the deepest corners of the country, Peepul Tree works with over 5,000 artisans and ships across the world.
What makes the platform even more interesting is their latest project called Craft Trails. As part of the initiative, they allow buyers to travel with them virtually to the farthest corners of India and shop in real-time.
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