Aruna Chawla, 26, is building India’s first homegrown brand of vegan condoms. “How I got to this point is worthy of a coming-of-age movie,” the law school graduate quips over an email interaction. 

When the Delhi-born realised she was not cut for the long, stressful hours that a career in law would demand, she worked her way out, with a stint as an arts and fashion lawyer at the UNESCO Chair of Cultural Policy, University of Hildesheim. Eventually, she was drawn into buyer psychology, which in a way helped her found her condom brand, Salad. “I work with e-commerce brands to help them understand how their shoppers make purchase decisions. Using the insights, we build long-term marketing and brand-building strategies.”