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What makes pregnant celebrities advertising gold?
Updated On: 07 February, 2021 07:14 AM IST | Mumbai | Aastha Atray Banan
If a micro influencer can command Rs 30k per post, imagine what A-list stars set to become new mothers charge. The baby boom in the pandemic has only helped make pregnant celebrities advertising gold.
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Jankee Parekh 322k followers and Teejay Sidhu 624k followers
Actrees Teejay Sidhu spent a better part of her career hosting television shows, and acting in Punjabi films. The last show she acted in was Santoshi Maa in 2016. Her twins Bella and Vienna were born soon after. She and actor husband Karanvir Bohra had their third child last December, in Vancouver, Canada, where Sidhu hails from. Three pregnancies later, the actress says she hasn’t been busier at work. “When I quit [the show], I wondered what I would do after I delivered my twins. But work kept coming in and I was earning more than I ever made on a daily soap. I think being a mom in the public eye helps you make a connection with the audience. I didn’t realise I could do this until I had children,” she says with characteristic candour. In the last few months, she has endorsed a baby carrier, a natural juice brand, a body cream, and together with Bohra modelled for Mattel, Aveeno skin products, Disney and Alive clothing. Coming up next is their own kids clothing line. Sidhu who has 624k followers on Instagram charges R3 lakh for a static post and R5 lakh for a video post. The asking price is justified, Sidhu believes. “The brands get a lot back for what they invest. There is YouTube exposure, and multiple fan pages that repost all the content we put out.”
Teejay Sidhu, who is mother to three children, says she earns more as mommy influencer than she ever did as daily soap actress
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