The Facebook and family outage last week caused momentary panic and made all of us wonder, what can creators and brands do differently to protect themselves from being made irrelevant one day?
Ranveer Allahbadia is on Instagram, YouTube, Twitter and Clubhouse, and also has his own talent management business. He feels it’s important for a creator to have offline presence. Pic/Atul Kamble
The night of October 4 was what a modern apocalypse may look like. Facebook, Instagram, and WhatsApp were all down, leaving creators, influencers, brands, and aam junta scrambling, panicking with ‘useless’ phones in their hand. As 2.7 billion social network users were left empty handed, messaging app Telegram was downloaded at break neck speed (70 million on the day), along with Signal. Many of the 2.7 billion flocked to Twitter, whose official handle proudly tweeted: “Hello literally everyone”; that post got 2.4 million likes. The three social media platforms that sunk into darkness also used the microblogging site to offer updates, along with thousands of meme creators who went crazy making jokes.
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