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Will the real Indian Estée Lauder please stand up?
Updated On: 09 July, 2023 11:45 AM IST | Mumbai | Jane Borges
Deepika, Katrina, Tamannaah, Shraddha, Masaba and Anusha—what do they have in common? Makeup and beauty lines that are all about catering to the Indian skin. But experts say, only time and consistent innovation will convert their side hustle into a mega business
Masaba Gupta, Katrina Kaif, Tamannaaha Bhatia, Deepika Padukone, Shraddha Kapoor and Anusha Dandekar
VJ and television host Anusha Dandekar has, for a very long time, grappled with the word “brown skin”. When she started her showbiz career, she remembers witnessing a lot of colourism. “All of this would sit in my head, and make me wonder, ‘Why is this still happening? And why is nobody speaking about it?’” The lockdown, she says, came as a blessing, because it gave her ample time to think about these thoughts playing in her subconscious, and do something about it.
Her beauty brand, BrownSkin Beauty, launched in November 2020, was a direct response to this discrimination, she tells us over a call. “In our country, and unfortunately I don’t know why, the two words ‘brown and beautiful’ are never used in the same sentence, considering the fact that every one of us has a brown skin tone... the fair and lovely narrative has been pushed into our brains far too long,” she says, adding, “[Through my brand] I was hoping to change that narrative.”
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