For Rohini Kejriwal, starting the Alipore Post was about sharing her life through the art, poetry and photographs she likes and appreciates. “I had a folder of art works—those were the days of Tumblr, and I thought, what if people would like to see these?” says the 30-year-old, who inspired by newsletters like Dense Discovery, started Alipore Post in 2015. Dense Discovery is dedicated to design and technology and produced out of Germany. “Nobody was reading newsletters in India then. I used to send out emails via Gmail, and people would ask me to add their mother, or friend to the list. I finally launched a newsletter when I hit 500 subscribers,” says the illustrator and writer. Alipore Post is a poetry, art and photography newsletter, which gives you a feeling of being inside Kejriwal’s head. It’s a glimpse into the poems that have gripped her, and the art she found on the net. “When someone subscribes to a newsletter, they dedicatedly want you to share your knowledge,” she says of her project, which now has 5,000 subscribers. “There is a poetry corner, links of the week, playlists… I think the rise of the newsletter stems from curiosity, and trying to find the right people to feed it. It’s also free-flowing, there is no limit to what you can write—it’s like a journal entry you are sending out. People are feeling vulnerable in today’s world, and perhaps sharing and connecting over a newsletter, is helping everyone.”

Veer Misra runs Mush, a newsletter for the queer community to discuss their everyday experiences