shot-button
Ganesh Chaturthi Ganesh Chaturthi
Home > Technology News > Instagram testing subscription for creators to give users access to exclusive content

Instagram testing subscription for creators to give users access to exclusive content

Updated on: 21 January,2022 02:13 PM IST  |  San Francisco
IANS |

Users who subscribe to a creator will have to pay a monthly fee and get access to subscriber-only stories, live streams, and other content

Instagram testing subscription for creators to give users access to exclusive content

Image for representational purpose only. Photo: istock

Meta-owned photo-sharing platform Instagram has started testing subscriptions, a new feature allowing creators to offer paid followers access to exclusive content.


Currently, only 10 US creators have gained access to the new feature, including basketball player Sedona Prince, model Kelsey Cook, actor-influencer Alan Chikin Chow, Olympic gymnast Jordan Chiles and digital creator Lonnie IIV.


"Subscriptions are for creators," Instagram chief Adam Mosseri said in a video posted on Twitter.


"Creators do what they do to make a living and it's important that it is predictable."

Followers will pay a monthly fee to access subscriber-only content from creators they follow. Subscription pricing ranges from $0.99 per month to $99.99 per month.

Instagram users who subscribe to a creator will have access to subscriber-only stories, live streams, and other content.

Meanwhile, Instagram is also reportedly testing Stories redesign with vertical scrolling in its app.

As noted by social media consultant Matt Navarra, some users located in Turkey have received an Instagram update that brings vertical scrolling to Stories.

While Stories from the same user can still be viewed by tapping the left or right side of the screen, jumping to the next user's Stories requires a swipe down.

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever.

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!

Register for FREE
to continue reading !

This is not a paywall.
However, your registration helps us understand your preferences better and enables us to provide insightful and credible journalism for all our readers.

Mid-Day Web Stories

Mid-Day Web Stories

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK