shot-button
Ganesh Chaturthi Ganesh Chaturthi
Home > Technology News > Netflix plans to make kids series and movies ad free

Netflix plans to make kids' series and movies ad-free

Updated on: 21 August,2022 11:58 AM IST  |  Mumbai
IANS |

Organisations like the American Psychological Association have called for strict restrictions on advertising for children

Netflix plans to make kids' series and movies ad-free

Representational image. Pic/iStock

Streaming giant Netflix is planning to remove ads during kids' movies and TV series, keeping kids' programming ad-free in line with the recent move of its rival Disney+.


Netflix has told its partners that kids' programming would stay commercial-free, reports TechCrunch.

However, original series such as 'Stranger Things', 'Bridgerton', and 'Squid Game' are expected to still see ads.

Organisations like the American Psychological Association have called for strict restrictions on advertising for children.

According to analysts, Netflix is likely to be one of the key players in online video advertising, generating an estimated $4 billion a year in ad sales.

Google-owned YouTube now officially limits the amount of data it and creators can collect on content intended for children.

The company was fined $170 million by the US Federal Trade Commission (FTC) in 2019, as part of a settlement to end probes into YouTube's alleged collection of children's personal information without the consent of their parents.

Netflix in June confirmed that it is set to launch an ad-supported tier to reduce its losses and bring more users to the platform.

Netflix is renegotiating deals to put ads on its platform and will launch first in countries that have more mature advertising markets.

Hit by a dwindling user base, Netflix has partnered Satya Nadella-run Microsoft for its new ad-supported subscription plan that the company plans to launch in early 2023.


Also read: Feet style tips! Enhance your outfit with a right pair of footwear this festive season


This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!

Register for FREE
to continue reading !

This is not a paywall.
However, your registration helps us understand your preferences better and enables us to provide insightful and credible journalism for all our readers.

Mid-Day Web Stories

Mid-Day Web Stories

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK