Amitabh Kumar
Wranga, a platform that provides the best parenting advice for digital nutrition checks for your children, is also available as an app for download on App Store and Play Store both.
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We spoke with Mr. Amitabh Kumar, Founder of Wranga and a renowned Digital Safety Expert, who has extensively worked on resolving online safety issues with platforms like Facebook and Twitter, and under his leadership, have successfully conducted more than 500 workshops on online safety across the country.
"Cyber Age has arrived, so our public information and education system is yet to be updated. Wranga is providing the service to parents to make positive digital choices for their children", says Mr. Amitabh Kumar.
What was your moment of epiphany to start this venture?
We have been working in the space of Children's online safety for around a decade and realized the best way to achieve that was through capacity building of parents. We experimented with many methodologies and hence came up with the Hybrid platform Wranga. The idea was in the nascent stage at the beginning of the Pandemic; after two years of hard work & we went public in February of 2022.
How is your brand taking care of the modern-day requirements of the advancing world of digitization?
As a team of experts, we constantly study and evaluate the developments, then based on the most relevant ones for parents, we take it up and create advisory. This is done extremely carefully, and the presentation is also in a way that is easy to understand. A similar approach is made for our workshop modules with parents and teachers, where we take note of the most pressing issues raised by the group and provide adequate knowledge and solutions to them.
What is your brand's USP, and how you are doing something different from other players in the domain?
Well, there are no players in India. Digital Parenting is a very new concept globally; compared to others working in the US & the UK, we specialize in the Indian cultural context & provide hands-on practical advice. Wranga focuses on providing solutions and helping parents holistically in mentoring their kids. Our experts have immense experience in online safety, and they are putting in their experience in creating these reviews for parents and making it easy for them to choose the appropriate content for their children.
What success mantra has led you to bring new services to the table effectively?
Being close to the field, working together with parents, schools, teachers, & most importantly, children are why we are improving daily. Also, having spent a decade in the sector, we know what the brands are working on & act as a bridge to help create safe content, games & apps for children. The team is dedicated to helping parents mentor their children, and hence, every review and recommendation is carefully drafted and presented.
How exactly would Wranga help parents mentor their child's digital consumption?
We are true to our mission to help parents bring up extraordinary digital citizens. Wranga is helping parents understand & choose the best technology for their children. It's a friend + philosopher + guide in a child's online safety space. The abundance of content often confuses the audience, and choices also become problematic. Wranga deep dives into the content and review it in the context of age appropriateness and any other red flags that we come across. Parents can look at the review and instantly know if their child is exposed to the right content or not.
What are your plans to expand and grow your network and take Wranga to new heights?
We are working together with the government to create a curriculum that can be used in schools and with large tech companies to improve child safety on their platforms. I am happy to share, it's inspiring to see the commitment of the Government & the industry toward child online safety.
Parents can easily outreach the Wranga team at https://wranga.in/
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