With their conservation efforts, Bengaluru based legacy opticians S.R.Gopal Rao seek to be a zero waste company in the luxury eyewear industry while offering effective, cutting edge care for all your eyesight and vision needs.
S.R.Gopal Rao is a Bangalore heritage brand. Born in 1936, S.R.Gopal Rao or SRGR as it is fondly referred to, is a chain of luxury opticians steeped in the history of Bangalore and has been serving eyecare and eyewear to over 500000 plus people of different generations & eras in the last nine decades. They have been working tirelessly at becoming a zero waste company, over the last few years.
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SRGR has been dispensing optics for the last 85 years and even longer under the name of S.N.Rama Rao who was S.R.Gopal Rao father. S.N.Rama Rao was an optician, watchmaker and a dentist and the personal optician to the Erstwhile Maharaja of Mysore. The spectacles that he had once dispensed are present amongst the Maharaja belongings in his private museum.
Today, SRGR has 3 boutique locations, a home brand labelled Getspexy and an Online Shop which ships across the world.
Formed on the principles of trust and care, it is a brand with a commitment to precision driven vision care and personalised attention, values that it has become synonymous with. It was in 2019, that SRGR started an upcycling drive and became the first optician in India to move towards becoming a sustainable green company, in the same year that it won the Times Healthcare Award for Service Excellence in Opticianry & Optometry.
Their home brand, Getspexy, represents their vision of fun, chic, and responsibly made products. Under this brand they have created their own line of wooden eyewear, and zero waste packaging that is fully compostable, biodegradable, sustainable, easy to recycle and ecologically sound. They even accept the return of their cardboard packaging from customers, which can also be discarded via the local raddiwala and have eyewear waste collection bins at all of their store locations, thus contributing zero waste to the environment. Having previously collaborated with a number of brands, including The Second Life and The Wolf Jaipur, who take discarded lenses and turn them into beautiful products, SRGR is slowly but steadily making its foray not only into eco friendly eyewear but also its commitment to being a sustainable business in the eyewear industry. In the fashion of a true market leader, SRGR is not only adopting greener practices to become a zero waste company but also striving to set an example for other practices in the industry to do the same.
Thanks to the lineage that S.R.Gopal Rao Opticians comes with, they have access to several brands that they retail exclusively to their customers in the city. They retail close to 80 luxury and premium brands in both spectacle frames and sunglasses and are authorised retailers for all specialised lenses from brands like Essilor, Nikon, Carl Zeiss, Rodenstock and so on. Some of the luxury brands they retail are Tom Ford, Giorgio Armani, Bvlgari, Moscot, Silhouette, Maui Jim, Versace, Prada, Lindberg among many others.
They are mindful of and recognise the need of being technically sound when it comes to the particularly sensitive topic of eye testing, and they use the best in practise optometrists and ophthalmologists for all their customer needs. With increased awareness of climate change and the risks of plastic packaging, today buyers are looking for products that are not only long lasting and produced with beautiful craftsmanship and high quality materials, but are also environmentally friendly.
SRGR checks all the boxes for a responsible luxury business by offering high quality luxury eye wear products, modern and precise eyesight technology, superior in store service, and contributing to environmental conservation through sustainability and upcycling initiatives, resulting in complete customer delight.
Read their blog to learn more about their green initiatives -https://www.srgopalrao.co/
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