The evening concluded with influencers sharing their experiences on social media, amplifying the brand's reach and impact.
Priyanka Kamboj
On Sunday, July 14th, Priyanka Kamboj, a renowned influencer and celebrity photographer, and Wildly Pure collaborated to host an exclusive event celebrating the innovative hair care brand. The event aimed to raise brand awareness and introduce the latest products, including serums, hair oils, and masks, to a discerning audience of top influencers and dedicated customers.
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Held at Chili Pop restaurant in Rajouri Garden in Delhi, the gathering saw over 40 influencers, with several boasting impressive followings. Notable attendees included Shilpa Katwani (1.1 million followers), Akriti Bhardwaj (922k followers), Sonam Chabbra (239k followers), Shalini Bhatia (305k followers), and Kashish Arora (107k followers).
Their presence underscored the event's significance and the brand's growing popularity.
Priyanka Kamboj, who has been a long-time collaborator with the brand, expressed her enthusiasm, stating, "I am associated with them for the past six months. I've been using their products and genuinely love their hair mask. It's so good that I don’t use any other hair mask now. They are a very transparent brand, publishing all their ingredients on the labels. They believe in sustainability and clean beauty and are actually working towards it."
The evening was filled with engaging activities, including product-themed games, photo opportunities, and a variety of food and drinks, creating an interactive and memorable experience.
The brand's Co-founder, Ankush Mantoo, highlighted their mission: "As a brand, we are on a mission to revolutionize professional hair care. We believe that everyone deserves salon-quality treatment, so we've crafted products that deliver outstanding results and are backed by clinical science. We provide professional-grade results without the hefty price tag. What sets us apart is our personalized touch; each product is specially formulated to address diverse hair needs, offering tailored solutions that actually deliver."
Sonam Kochar Mantoo, the Digital Marketing Head, emphasized the brand’s commitment to sustainability: "We are a startup brand from Chandigarh that started three years back. We're deeply passionate about sustainability, adhering to Sephora's Clean Beauty standards with eco-friendly, toxin-free offerings. By leveraging groundbreaking technology and high-quality ingredients, our products promote exceptional hair health and beauty. We aim to create the next generation of ethically woke and conscious consumers who believe in sustainability and making our planet a better place."
The event also included a lucky draw, allowing ten lucky followers who had recently purchased the brand's products to join the festivities and meet the influencers. This personal touch further solidified the brand's commitment to building strong relationships with its community.
The evening concluded with influencers sharing their experiences on social media, amplifying the brand's reach and impact.
The positive feedback and enthusiastic posts demonstrated the event's success in creating buzz and excitement around the brand’s innovative and sustainable hair care solutions.
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