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Elegance Redefined. Celebrating a Timeless Fusion of French and Indian Aesthetics

Updated on: 18 July,2024 04:51 PM IST  |  Mumbai
BrandMedia | brandmedia@mid-day.com

Maayankraj’s journey into the fashion world is as unique as his creations.

Elegance Redefined. Celebrating a Timeless Fusion of French and Indian Aesthetics

Maayankraj Singh

In the opulent world of haute couture, where tradition and innovation intersect, one name stands out with unparalleled distinction—Maayankraj Singh. As the creative force behind Atelier Shikaarbagh, Maayankraj has carved a niche for himself by blending French and Indian aesthetics into his designs, creating garments that are not just pieces of clothing but exquisite manifestations of his visionary artistry.


Maayankraj’s journey into the fashion world is as unique as his creations. His academic and cultural upbringing has played a significant role in shaping his artistic sensibilities. Growing up amidst heirloom English master paintings and Edwardian costumes, he was steeped in a world of art and culture from a young age, a passion that vividly reflects in his work at Atelier Shikaarbagh.

The story  is deeply entwined with aristocratic heritage and an unwavering commitment to luxury. The brand’s inception can be traced back to the 1930s, under the patronage of Rani Urmila Rajey of Dholpur. Her embrace of the finest French chiffons and Indian silks created a legacy that continues to inspire generations. Today, Maayankraj Singh carries forward this tradition, crafting masterpieces that seamlessly combine the luxurious quality of French and Indian fabrics.

Atelier Shikaarbagh offers an array of exquisite sarees, bespoke wedding poshaks, wedding gowns, and formal evening wear. Each piece is a testament to the brand’s dedication to heritage and elegance. The brand’s designs have graced some of the most distinguished personalities, including Mrs. Kokilaben Ambani, Mrs. Nita Ambani, Mrs. Smriti Z Irani, Princess Sarvath al-Hassan, Mrs. Sharmila Tagore, Mrs. Hema Malini, Mrs. Kareena Kapoor Khan, and Ms. Jahnavi Kapoor. These esteemed clients are a testament to the brand’s enduring appeal and its ability to blend traditional artistry with contemporary flair.

Maayankraj’s creative process is a harmonious blend of inspiration and meticulous execution. His designs draw from a rich tapestry of cultural and historical influences. By translating these ideas into stunning designs, Maayankraj ensures that every creation tells a unique story, steeped in tradition yet imbued with modern sensibilities. The influence of his grandmother, Rani Urmila Rajey, and the late Rajmata Gayatri Devi of Jaipur, is profoundly evident in his work. Their legacies have shaped his artistic vision and instilled in him a deep respect for tradition. Through Atelier Shikaarbagh, Maayankraj honors their memory and upholds the standards of excellence they embodied.

One of the hallmarks of the brand  is its ability to blend French and Indian aesthetics seamlessly. This fusion of traditions results in unique and captivating pieces that resonate with a diverse clientele. By incorporating traditional needlework techniques like aari, zardozi, fareesha, nakshi, taarajadai (sequin work), motijod (beadwork), and marodi with the finest French techniques such as French knotting, Chantilly lace work, pearl work, silk floss, and crewel work, the brand creates garments that are both timeless and contemporary.

Each creation  is a testament to the brand’s dedication to craftsmanship and artistry. The fabrics and raw materials are sourced from the best suppliers in India, the Middle East, and France, ensuring authenticity and quality. The exclusive dyeing process, carried out by 10th generation in-house dyers, maintains a sacred relationship that spans over 300 years. This commitment to quality is evident in every piece, making Atelier Shikaarbagh a beacon of sartorial excellence.

Looking ahead, Maayankraj envisions a future where Atelier Shikaarbagh continues to set new standards in luxury fashion. With plans for upcoming projects and collections, the brand remains committed to its core values of heritage, craftsmanship, and elegance. Maayankraj’s vision for the future is one of growth and innovation, while staying true to the rich legacy that has made Atelier Shikaarbagh a revered name in the world of haute couture.

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