Liebherr commences production of it’s Fully Integrated appliances outside Europe

Liebherr Appliances India the subsidiary of the globally renowned euro146 billion Liebherr Group known for its innovation amp precision engineering Liebherr Appliances India today announced the official launch of its firstever Made in India Fully Integrated FI Fridge Freezer amp Combination Liebherr Appliances part of the globally renowned Liebherr Group is present in over 100 countries with five major production facilities located in Germany Austria Bulgaria Malaysia and India serving both residential and commercial marketsRepresenting the next generation of refrigeration technology of Liebherr seamlessly blends into modern luxury kitchens combining minimalist design precision German engineering and advanced cooling intelligence This marks the brandrsquos foray into a highgrowth segment that caters to the discerning Indian consumer who prioritises both form and functionAs one of the worldrsquos fastestgrowing economies India continues to be a strategic priority for global consumer goods brands particularly in the premium segment Recognising the potential of the Indian market as one of the largest and fastestgrowing economies with rising disposable incomes and an increasing aspiration for enhanced lifestyles This move underscores the companyrsquos longterm commitment to the Indian market and reflects its confidence in the evolving aspirations of Indian consumers Therersquos immense opportunity in the Builtin Fully Integrated product category with benefitsranging from innovative space optimisation to customisation for personal taste and needs all while delivering a premium kitchen aesthetic This category is poised for exponential growth in India as there is clearly a growing demand for this product category In Europe this segment is more than 2037 of overall marketTo commemorate the launch an exclusive experienceled event was held at Liebherr Appliancesrsquo Mumbai Experience Liebherr appliances Innovation and quality Powai bringing together global and India leadership in the presence of key dealers The event featured immersive product showcases curated interactions with experts and luxury hospitality befitting the sophistication of the product The highlight of the event was the presence of Ms Steacutefanie Wohlfarth Vice President of the Administrative Board Liebherr Appliances Mr Steffen NAGEL Managing Director Sales and Marketing Appliance Division Mr Roman Schaefer Head of Business Area India ndash Liebherr Appliances and Mr Kapil Agarwal Managing Director ndash Sales Liebherr Appliances IndiaSpeaking at the launch Ms Steacutefanie Wohlfarth Vice President of the Administrative Board Liebherr Appliances said ldquoWe are proud to launch the Fully Integrated Builtin product category in India which is one of the worldrsquos most dynamic and rapidly growing markets At Liebherr Appliances our global vision is deeply rooted in precision engineering timeless design and purposeful innovation Indiarsquos growing appetite for premium and highperformance appliances aligns perfectly with our brand values As we expand our global footprint India holds strategic importance for usnot only as a market of immense potential but also as a place where we can truly connect with discerning consumers seeking both quality and sophistication in their everyday livesrdquoMr Steffen NAGEL Managing Director Sales and Marketing Appliance Division ndash Liebherr Appliances further added ldquoLiebherr has been present in India for several years now and itrsquos been truly encouraging to witness how well the market has adapted to our brand and innovations The positive response to our innovation single door and top mount models reaffirmed the evolving preferences of Indian consumers Now we are excited to introduce the very core of Liebherrrsquos excellenceour premium European range This launch marks a significant step in bringing the best of Liebherrrsquos engineering and design legacy to India a market that continues to grow in both scale and sophisticationrdquoLiebherr Appliances India is targeting a discerning customer baseindividuals who value refined living designforward homes and technological convenience The brandrsquos fully integrated refrigeration range merges form and function allowing premium consumers to achieve both aesthetic sophistication and everyday practicality in their kitchensIndia is the only country outside Europe where Liebherr manufactures Fully Integrated refrigerators highlighting the brandrsquos commitment to this fastgrowing market All models have been tropicalised to withstand Indiarsquos extreme and varied climatic conditions a vital innovation for optimal performance cooling consistency and energy efficiency With manufacturing based in Sambhajinagar Liebherr aims to revolutionised the premium builtin segment by offering immediate availability of highend products a first in the category earlier dominated by long import lead timesKapil Agarwal Managing Director ndash Sales Liebherr Appliances India shared ldquoWe are launching Liebherr Appliances Fully Integrated range in India with the widest portfolio available in the market What sets us apart is that our products will be available as ready stock ensuring immediate access for consumers without the wait for imports All products confirm new BIS norms backed by the strongest service and distribution network in the country With this approach not only do we make premium kitchen solutions more accessible but we also ensure that aftersales service is seamless Wersquore confident that adaptation of this category will be far smoother as our offerings are tailored to meet the evolving needs of Indian consumersrdquoTropicalised Liebherr appliances feature enhanced compressors reinforced insulation and optimised cooling systems These modifications not only ensure consistent performance in ambient temperatures but also boost energy efficiency and extend product life In India tropicalisation is not a luxuryitrsquos a necessity The company has engineered every detail to meet these functional demands while maintaining our signature design and quality standards The launch is backed by a highimpact marketing campaign spanning print electronic digital and influencer platforms along with immersive retail and design studio activationsThe Fully Integrated FI refrigerator segment in India represents a fastgrowing niche within the premium appliances market driven by the rise of modular kitchens luxury housing and smarthome adoption Fully integrated refrigeratorsdesigned to blend seamlessly into cabinetryare gaining traction among affluent urban consumers and highend developers Fully Integrated refrigerators category is witnessing doubledigit growth with strong potential in Tier1 and emerging metro markets as premiumisation and designled kitchen planning gain momentumAbout Liebherr Appliances IndiaLiebherr Appliances India is part of the global Liebherr Group a diversified industrial conglomerate with a multibilliondollar valuation and operations across 13 product segments in over 100 countries As a global leader in refrigeration and engineering excellence Liebherr operates five stateoftheart manufacturing facilities worldwide including its dedicated Indian plant in Sambhaji NagarIn India Liebherr Appliances has steadily built a strong position in the premium refrigeration category particularly in the Direct Cool DC and Top Mount TM segments With an expanding portfolio Liebherr has aligned its offerings with the evolving needs of Indian households combining European precision with features specifically designed for Indian usage patternsBuilding on this momentum Liebherr Appliances India has significantly expanded its product range The Top Mount portfolio has grown to 32 SKUs with 10 finishes introducing innovations like leverhandle effortless door opening and Hot to Cool technology that allows safe storage of freshly cooked food In the Direct Cool segment Liebherr has expanded to 69 SKUs across multiple capacities featuring handsfree opening that enhances multitasking convenienceThe launch of its fully integrated European range marks a key milestone in bringing Liebherrrsquos global design and technology leadership to India Focused on discerning consumers who seek aesthetic refinement intelligent functionality and sustainable performance Liebherr Appliances India continues to elevate everyday living with its premium engineeringled refrigeration solutionsFor further details visit Liebherr appliances Innovation and quality

Liebherr commences production of it’s Fully Integrated appliances outside Europe

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Home / Brand-stories / Business And Service / Article / Liebherr commences production of it’s Fully Integrated appliances outside Europe

Liebherr commences production of it’s Fully Integrated appliances outside Europe

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Mid-Day Fast