Priyangaa, the pinnacle of Kanjivaram silk artistry, unveils five enchanting sarees that fuse ancestral weaves with this season&rsquo;s bold, celebratory spirit- ideal for Diwali glow, wedding revelry, or New Year&rsquo;s glamour. Each piece drapes like liquid gold, with intricate zari threads dancing under lights, turning every sway into a symphony of tradition and modernity.
Priyangaa&rsquo;s collection reimagines heritage as wearable poetry, draping women in colors that whisper stories of joy and timeless beauty. Every creation embodies the artistry of Kanchipuram&rsquo;s proud weaving legacy, celebrating modern elegance through time-honored craftsmanship.
This season, explore five stunning sarees that capture the spirit of sophistication, festivity, and grace- woven to make every celebration more memorable
1. Red and Traditional Pure Zari Silk Saree
This classic saree boasts a striking red base adorned with intricately woven Gandaberunda gold zari motifs with Zari checks in alternating gold and silver intricate weave. The border is richly decorated with alternating gold and silver zari bands with intricate peacock and yazhi zari work, showcasing geometric and floral designs, adding a majestic touch to the pallu. Perfect for weddings and grand occasions, it exudes timeless appeal and regal elegance.
​2. Turmeric Yellow 9 Yard Pure Silk Saree
The body of this saree features a rich, mango yellow hue, beautifully contrasted by a bold arakku border and pallu. The pure silk body is smooth and radiant, allowing the vibrant color to create a stunning backdrop. The pallu is composed of araimadam seer pallu gold zari bands, while the border is defined by a thin line of silver or gold zari, highlighting the traditional Korvai weave. Crafted from high-quality pure silk, this Madisar offers luxurious texture and exceptional drape, ideal for traditional ceremonies.

Turmeric Yellow 9 Yard Pure Silk Sare , Off-White Kanchipuram Silk Saree
3. Off-White Kanchipuram Silk Saree
This off-white saree is a symbol of purity and grace, featuring subtle zari work that enhances its understated elegance. The delicate motifs and traditional border make it versatile for both festive and formal events. Its soft hue and classic weave ensure it remains a timeless choice for brides and celebratory occasions.
​4. Green Temple Border Kanjipuram Silk Saree
Vibrant green forms the base of this saree, complemented by a authentic 8 kol (one of the complex and time consuming weave) temple-inspired border in contrasting hues. The intricate temple motifs and zari detailing bring out the saree&rsquo;s festive spirit, making it perfect for temple visits, family functions, and cultural celebrations. The lush green color paired with traditional patterns creates a refreshing yet sophisticated look.

Green Temple Border Kanjipuram Silk Saree , Blue Vairaoosi Checks Silk Saree
​5. Blue Vairaoosi Checks Silk Saree
This saree stands out with its traditional blue vairaoosi checks in the border, a modern twist on classic silk weaving. The checks are interspersed with delicate peacock zari buttas, offering a blend of tradition and contemporary style. The saree is perfect for daytime festivities and casual gatherings, bringing a fresh and lively vibe to your wardrobe.
​Priyangaa&rsquo;s sarees are more than garments. They are heirlooms woven with emotion, artistry, and heritage. Each piece celebrates the Indian woman&rsquo;s journey of grace and strength, merging stories of the past with the promise of the present. Each of these sarees from Priyangaa showcases the brand&rsquo;s commitment to heritage craftsmanship and modern aesthetics, making them standout choices for every occasion. Elevate your wardrobe-explore Priyangaa`s collections at priyangaa.in today.
https://www.instagram.com/reel/DNAA09xTL8Z/?igsh=Z2NjZjA5bXlsNHNi
Explore the full collection: www.priyangaa.in/collections/sarees&nbsp;
Follow on Instagram: @priyangaa.kanjivaramsarees
Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.

As the creator economy continues to grow rapidly, many digital creators still struggle to convert views and engagement into sustainable income. Digital strategist and entrepreneur Shlok Nair &ndash; Founder at AdGoat believes this gap exists not due to a lack of talent, but due to widespread misconceptions about how monetisation truly works on social media platforms.
According to Nair, one of the biggest misunderstandings creators have is believing that viral content automatically guarantees earnings. &ldquo;Virality brings attention, not stability,&rdquo; he explains. Monetisation systems on platforms like Facebook and Instagram reward consistency, audience retention, and compliance with platform policies far more than one-time spikes in views.
Another crucial insight shared by Shlok Nair is the role of audience quality over audience size. Many creators focus solely on increasing follower count, ignoring factors like watch time, repeat viewers, and demographic relevance. &ldquo;A smaller, loyal audience often earns more than a large but disengaged one,&rdquo; he says, adding that AI-driven algorithms prioritize meaningful engagement when allocating monetised reach.
Nair also highlights that many creators are unaware of how AI influences content distribution and revenue. Platform algorithms constantly analyze user behavior, content format, posting frequency, and viewer interaction. Creators who fail to adapt their content strategy based on these signals often see inconsistent earnings despite good content.
Compliance is another overlooked factor. Nair points out that demonetisation often occurs not because content is bad, but because it unknowingly violates monetisation policies. &ldquo;Creators need to treat their pages like businesses. One policy mistake can impact months of revenue,&rdquo; he warns, urging creators to stay updated with platform guidelines.
He further explains that monetisation is not a one-size-fits-all model. Different content categories perform differently under in-stream ads, bonuses, or branded content. Understanding which monetisation tool suits which content type is essential for longterm growth-yet many creators ignore this strategic alignment.
Concluding his insights, Shlok Nair stresses that monetisation success comes from structure, patience, and data-driven decisions. &ldquo;Creators who understand how platforms think, not just how audiences think, are the ones who build lasting income,&rdquo; he says. His perspective serves as a valuable guide for creators aiming to move beyond views and build a reliable digital livelihood.
Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.

Sunny Devidas Rathod, a well-known social worker and the driving force behind Shri Sai Seva Sangh, Charkop, recently shared insights into his 12-year-long journey of dedication, struggle, and unwavering commitment to social service. What began as a small initiative rooted in compassion has today grown into a large-scale movement impacting thousands of lives across Mumbai.
Speaking about his journey, Sunny Devidas Rathod highlighted how the Sangh has consistently stood by people in need, irrespective of caste, religion, or background. One of the organization&rsquo;s major achievements includes feeding over 25,000 people through regular food distribution drives, festivals, and emergency relief programs. These initiatives were especially crucial during difficult times, ensuring that no one slept hungry.
Apart from mass feeding programs, Shri Sai Seva Sangh has actively engaged in donating food aid to underprivileged families, daily wage workers, and those affected by crises. Rathod emphasized that providing dignity along with aid has always been the core philosophy of the Sangh.
Medical assistance has been another strong pillar of the organization&rsquo;s work. Over the years, the Sangh has helped numerous individuals during medical emergencies by arranging funds, hospital support, blood donations, and timely assistance for treatment. &ldquo;In emergencies, even a few minutes can save a life. Our team has always tried to act faster than the problem,&rdquo; Rathod shared.
Beyond food and medical support, Shri Sai Seva Sangh has been involved in various social welfare activities, including community support programs, awareness campaigns, and helping families during personal and financial crises. Rathod credited this success to the dedication of volunteers and the trust of the local community.
&nbsp;Reflecting on the challenges, Rathod said the journey was never easy. &ldquo;There were times when resources were limited, support was less, and the workload was overwhelming. But the faith in Sai Baba and the smiles of people we helped kept us going,&rdquo; he said.
The milestone event celebrating 12 years of service received significant support and encouragement from several political leaders, social organizations, and well-known public figures. The initiative was supported by MLA Shri Aslam Shaikh and MLA Shri Sunil Rane, along with organizations such as the I Love Mumbai Foundation. Popular personalities including Thara Bhai Joginder, Hindustani Bhau, and Elvish Yadav also extended their support, while Cell Buddy contributed to the success of the event aswell. Rathod expressed gratitude to all supporters, stating that such collective backing strengthens the mission of social service.
Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.

With a member base exceeding two million, Country Club Hospitality and Holidays Ltd. has grown into one of India&rsquo;s largest lifestyle communities, representing the true spirit of community building and togetherness. Having successfully achieved a zero-debt status, the brand is now entering a new phase of growth through franchise expansion across key destinations, while continuing to embody the true spirit of strengthening the social fabric of families across generations through shared experiences.
Guided by the belief that &ldquo;All Roads will Lead to Country Club,&rdquo; Country Club Hospitality and Holidays Ltd. rang in New Year 2026 with spectacular celebrations across its properties pan-India, marking what is being hailed as Asia&rsquo;s biggest New Year bash. Over 1 lakh members and guests participated simultaneously across 10 centres in India, making it one of the largest coordinated family celebrations ever held in the region.
The mega celebrations showcased a vibrant mix of live music, high-energy DJ battles, cultural performances, gourmet dining, and family-friendly entertainment. With three generations celebrating together under one roof, the event stood out as a rare and powerful example of togetherness.
From metropolitan hubs to luxury resort destinations, each venue reflected Country Club&rsquo;s signature blend of grandeur, entertainment, and warm hospitality-bringing families together in a safe, celebratory, and inclusive environment.

Hyderabad: Hyderabad brought the house down with the epic &lsquo;War of DJ&rsquo;s&rsquo; featuring international DJ Vinishh and DJ Ecstasy. Renowned playback singers Pavani and Nandkishore added soul to the evening, while popular South Indian actress Pragya Nayan stole the show by mingling with members. Country Condos Director Mr. K. K. Raju and Mr. Siddharth Reddy felicitated Ms. Pragya with a Country Club VIP Gold Membership, welcoming her into the Country Club family.
Mumbai: The city of dreams rang in 2026 with a high-octane battle of beats featuring DJ Kanish, DJ Avee, and DJ Jango. The celebration was graced by Chairman and Managing Director Mr. Y. Rajeev Reddy, who attended as Chief Guest and Brand Ambassador. The night sparkled with a star-studded presence, including digital diva Rahila Rehman who lit up the stage adding extra sparkle to the night with actress Abha Parmar, and producer-writer Sunil Sirvaiya.
Chennai: Country Club Le Crystal, Kovalam transformed into a dazzling party hotspot with a power-packed dance performance by Zee TV fame actress Preetha Suresh, electrifying musical renditions by popular playback singer Gana Bala, and a unique ventriloquism act by Niranjana, keeping the audience thoroughly entertained.
Bengaluru: A perfect blend of elegance and excitement marked the celebrations, with DJ Aria&rsquo;s music setting the tone for a joyous, family-friendly New Year revelry.
Pune: Mesmerising performances, upbeat music, and a vibrant festive atmosphere made Country Club Pune a preferred New Year destination for families and youngsters alike.
Delhi-NCR: The capital city welcomed 2026 with vibrant gatherings, cultural performances, and an energetic party vibe. DJ Parveen&rsquo;s music, coupled with exquisite food and beverages, made the celebration truly memorable.
Across all cities, Country Club&rsquo;s New Year 2026 celebrations reinforced its commitment to family-centric entertainment, uniting three generations at a single celebration platform-a milestone moment that underscores its ambition to set a record for Asia&rsquo;s largest family New Year celebration.
About Country Club Hospitality and Holidays Ltd.
With over 35 years of legacy, Country Club Hospitality and Holidays Ltd. is one of India&rsquo;s most established lifestyle and hospitality brands, operating a distinguished network of over 30 branches across key destinations in India and serving a member base exceeding two million. Having achieved a zero-debt status, the brand is now expanding through a carefully curated franchise-led growth model. Renowned for its refined hospitality, family-centric philosophy, and commitment to community building, Country Club continues to create elevated experiences that bring multiple generations together in an atmosphere of elegance, trust, and togetherness.
Website: www.countryclubindia.net
Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.

Extremely short mini-dirndls, overly embellished glitter dirndls, loudly patterned blouses, and dirndls worn without a blouse fall out of fashion for Oktoberfest styling.
Modern dirndl fashion now prefers midi lengths, velvet and corduroy fabrics, structured blouses with sleeves, bold colors, and authentic detailing. The shift reflects heritage revival, luxury minimalism, fabric-driven value, and wearability standards across Bavarian and Austrian Tracht markets.
Design houses along with online dirndl stores like Dirndl Delights lead the shift toward elegant restraint and textile authority. Fast-fashion festival dirndls now lose relevance in favor of heritage and silhouette-stable designs.
Dirndl Styles that Look Awkward at Oktoberfest 
Exaggerated silhouettes, excessive ornamentation, and incomplete traditional construction make dirndls out of style.
Extreme Mini Dirndls Lose Market Relevance
Dirndls cut above the knee no longer align with modern Tracht aesthetics and Oktoberfest clothing etiquette. Mini dirndls dominated early 2010s Oktoberfest party culture. Market fatigue now suppresses resale value and retail demand.
Midi Bavarian dresses between 65 and 75 centimeters create proportion stability, posture balance, and formal adaptability. Event organizers and Tracht associations increasingly favor knee-covering silhouettes for public ceremonies and church-adjacent festivals.
Overloaded Glitter and Rhinestone Dirndls Lose Prestige
Women&rsquo;s Traditional dirndls covered with sequins, rhinestones, foil prints, and excessive metallic embroidery fall out of the premium tracht fashion. These details disrupt the textile authority expected in heritage garments.
Luxury dirndl pricing now derives value from fabric depth, hand-made details, and classic charm. Retail buyers report declining wholesale orders for heavily embellished bodices.
Boldly Patterned Blouses Drop From Trend Cycles
Highly printed blouses with loud florals, polka motifs, and high-contrast graphics no longer align with the latest dirndl trends.
Modern Trachtenmode favors textural contrast over visual chaos. Lacework, openwork cotton, and tonal embroidery are valued more than printed synthetics. Patterned blouses visually compete with the dirndl bodice and fracture silhouette`s clarity.
Dirndls Without a Blouse Lose Social Acceptance
Wearing a dirndl without a blouse now violates both modern styling standards and traditional dress codes. Munich Beer festival, weddings, and religious events reinforce blouse integration as a mandatory structural and cultural layering.
Bare-bodice styling signals nightlife costume behavior rather than Tracht legitimacy. Designers now engineer bodices with proportional neckline framing for blouses with sleeves.
Polyester Dirndls Lose Textile Authority
Dirndls made of synthetic fibers are declining in premium retail placement. Polyester lacks moisture regulation, thermal balance, and crease recovery needed for long festival wear.
Natural fibers now define fabric value ranking across Bavarian retail. Synthetic dirndls degrade faster, distort under heat, and lose resale appeal.&nbsp; Textile buyers now classify polyester outfits as novelty garments.
Which Styles are Shaping the Latest Dirndl Trends?
Traditional midi dirndls, velvet dirndls, natural colors, structured blouses with sleeves, and minimal detailing define the current dirndl market. Design logic now prioritizes wearability, heritage continuity, and premium fabrics.
Midi Dirndl Lengths are the Most Acceptable Choice
Midi dirndl dress with skirt lengths around 70 centimeters dominates premium and mid-market collections.&nbsp; Midi cuts stabilize body proportion and enhance movement control for walking, seating, and dancing.
Oktoberfest dress code now recognizes midi length as the most versatile formal and festive option. This style supports both traditional apron styling and modern fabric weight distribution.
Velvet Control the Fabric Narrative
Velvet dirndl outfits lead the fabric hierarchy across Austrian and Bavarian collections. The fabric delivers light absorption, tonal saturation, and winter adaptability.
It also offers structural durability, tactile depth, and retro-modern balance. The textile supports heritage continuity with contemporary wearability. Designers favor cotton velvet for breathability and silhouette integrity.
Authentic Details Over Heavy Decoration
Designers now express luxury through classic horn button metallurgy, seam engineering, woven aprons, and hand-made embroidery rather than surface glitter. Antique silver buttons, fabric-covered hooks, and matte embroidery dominate detailing.&nbsp; Apron borders now feature restrained jacquard or fine satin piping. Textile layering now communicates craftsmanship better than applied embellishment. This minimalism approach strengthens long-term wardrobe value and resale stability.
Bold Natural Colors Replace Pastels 
Deep blues, forest green, sage, aqua, and butter yellow are the most popular dirndl colors for Oktoberfest and other festivals.&nbsp; Saturated shades perform strongly under both daylight and artificial festival lighting. Tone-on-tone color layering replaces high-contrast apron pairing. Color psychology research links saturated greens and blues to prestige, calm and visual authority.
Sustainable Dirndls Gain Strong Market Importance
Sustainable dirndl dresses now shape modern buying decisions across Austrian and Bavarian Trachtenmode markets. Designers increasingly use organic cotton, certified wool, linen, and low-impact natural dyes. Local production, short supply chains, and fair-wage tailoring strengthen ethical value. Longevity now defines sustainability as much as material choice. Buyers prefer dirndls designed for multi-year wear rather than single-season use. Sustainable construction also improves resale value and long-term fabric performance.
Blouses With Sleeves Drive Styling Authority
Blouses with short sleeves, flip sleeves, lace trims, and openwork cotton define the latest blouse standard. Sleeved designs restore proportional balance between bodice compression and upper-body coverage. Lace and embroidery now function as structural texture rather than decorative excess. Sheer openwork cotton supports airflow under velvet and corduroy bodices.
Final Thoughts on Outdated Versus Modern Dirndls 
Dirndls go out of style when designs use extreme mini lengths, heavy glitter, loud blouse patterns, no blouse at all, or cheap synthetic fabrics. These outfits gain value when designs focus on midi length, natural fabrics, rich colors, structured blouses, and careful handmade details. The modern dirndl now stands as a heritage-inspired luxury garment instead of a novelty festival outfit. Fashion value today comes from fabric quality, balanced silhouette, and cultural authenticity.
Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.

Brand Stories

5 Trendy Sarees to Opt from Priyangaa This Season

5 Trendy Sarees to Opt from Priyangaa This Season

What Creators Don’t Know About Monetisation: Insights by Shlok Nair

Sunny Devidas Rathod Reflects on 12 Years of Selfless Service with Shri Sai Seva Sangh, Mumbai

Country Club Welcomes New Year 2026 with Grand Pan-India Celebrations

Which Dirndls are Out of Style in Modern Trachten Fashion?

Home / Brand Stories

Brand Stories

5 Trendy Sarees to Opt from Priyangaa This Season

5 Trendy Sarees to Opt from Priyangaa This Season

What Creators Don’t Know About Monetisation: Insights by Shlok Nair

Sunny Devidas Rathod Reflects on 12 Years of Selfless Service with Shri Sai Seva Sangh, Mumbai

Country Club Welcomes New Year 2026 with Grand Pan-India Celebrations

Which Dirndls are Out of Style in Modern Trachten Fashion?