As the creator economy continues to grow rapidly, many digital creators still struggle to convert views and engagement into sustainable income. Digital strategist and entrepreneur Shlok Nair – Founder at AdGoat believes this gap exists not due to a lack of talent, but due to widespread misconceptions about how monetisation truly works on social media platforms. According to Nair, one of the biggest misunderstandings creators have is believing that viral content automatically guarantees earnings. “Virality brings attention, not stability,” he explains. Monetisation systems on platforms like Facebook and Instagram reward consistency, audience retention, and compliance with platform policies far more than one-time spikes in views. Another crucial insight shared by Shlok Nair is the role of audience quality over audience size. Many creators focus solely on increasing follower count, ignoring factors like watch time, repeat viewers, and demographic relevance. “A smaller, loyal audience often earns more than a large but disengaged one,” he says, adding that AI-driven algorithms prioritize meaningful engagement when allocating monetised reach. Nair also highlights that many creators are unaware of how AI influences content distribution and revenue. Platform algorithms constantly analyze user behavior, content format, posting frequency, and viewer interaction. Creators who fail to adapt their content strategy based on these signals often see inconsistent earnings despite good content. Compliance is another overlooked factor. Nair points out that demonetisation often occurs not because content is bad, but because it unknowingly violates monetisation policies. “Creators need to treat their pages like businesses. One policy mistake can impact months of revenue,” he warns, urging creators to stay updated with platform guidelines. He further explains that monetisation is not a one-size-fits-all model. Different content categories perform differently under in-stream ads, bonuses, or branded content. Understanding which monetisation tool suits which content type is essential for longterm growth-yet many creators ignore this strategic alignment. Concluding his insights, Shlok Nair stresses that monetisation success comes from structure, patience, and data-driven decisions. “Creators who understand how platforms think, not just how audiences think, are the ones who build lasting income,” he says. His perspective serves as a valuable guide for creators aiming to move beyond views and build a reliable digital livelihood. Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.

Sunny Devidas Rathod, a well-known social worker and the driving force behind Shri Sai Seva Sangh, Charkop, recently shared insights into his 12-year-long journey of dedication, struggle, and unwavering commitment to social service. What began as a small initiative rooted in compassion has today grown into a large-scale movement impacting thousands of lives across Mumbai. Speaking about his journey, Sunny Devidas Rathod highlighted how the Sangh has consistently stood by people in need, irrespective of caste, religion, or background. One of the organization’s major achievements includes feeding over 25,000 people through regular food distribution drives, festivals, and emergency relief programs. These initiatives were especially crucial during difficult times, ensuring that no one slept hungry. Apart from mass feeding programs, Shri Sai Seva Sangh has actively engaged in donating food aid to underprivileged families, daily wage workers, and those affected by crises. Rathod emphasized that providing dignity along with aid has always been the core philosophy of the Sangh. Medical assistance has been another strong pillar of the organization’s work. Over the years, the Sangh has helped numerous individuals during medical emergencies by arranging funds, hospital support, blood donations, and timely assistance for treatment. “In emergencies, even a few minutes can save a life. Our team has always tried to act faster than the problem,” Rathod shared. Beyond food and medical support, Shri Sai Seva Sangh has been involved in various social welfare activities, including community support programs, awareness campaigns, and helping families during personal and financial crises. Rathod credited this success to the dedication of volunteers and the trust of the local community.  Reflecting on the challenges, Rathod said the journey was never easy. “There were times when resources were limited, support was less, and the workload was overwhelming. But the faith in Sai Baba and the smiles of people we helped kept us going,” he said. The milestone event celebrating 12 years of service received significant support and encouragement from several political leaders, social organizations, and well-known public figures. The initiative was supported by MLA Shri Aslam Shaikh and MLA Shri Sunil Rane, along with organizations such as the I Love Mumbai Foundation. Popular personalities including Thara Bhai Joginder, Hindustani Bhau, and Elvish Yadav also extended their support, while Cell Buddy contributed to the success of the event aswell. Rathod expressed gratitude to all supporters, stating that such collective backing strengthens the mission of social service. Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.