Bollywood may not be kind to married actresses, but they sure have a special place in the ad world. Their marital status helps these heroines sell a host of goods, especially household products like soaps, biscuits and washing machines.
Bollywood may not be kind to married actresses, but they sure have a special place in the ad world. Their marital status helps these heroines sell a host of goods, especially household products like soaps, biscuits and washing machines.
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While Kajol is the brand ambassador of products like Knorr Soups, Olay cream, Alpenliebe candy and Whirlpool appliances, Juhi Chawla has Kurkure snacks, Ashoka pickles and soft drink Rooh Afza in her kitty.
"Once married, Hindi film actresses stop being alluring and being part of the average Indian male's dreams. People do not expect married actresses to run around trees. But they continue to enjoy a certain nostalgic relationship in the minds of the audience," Sai
Nagesh, chief growth officer of Dentsu Media India, said.
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Sonali Bendre, 34, who endorses Pril soap, Surya bulbs and tubes and Omega watches among others, was recently taken on board as the brand ambassador of the health brand Dr. Morepen.
"Sonali is a perfect example of an Indian woman handling brilliantly both professional and personal duties with ease, an aspiration for every Indian woman...She has a universal appeal that extends to everyone across age groups," said Sushil Suri, chairman and managing director, Morepen Labs.
"We believe her endorsement of Dr.Morepen will go a long way in reinforcing the attributes of the brand and reiterate the position of 'Dr.Morepen."
The actresses themselves often prefer advertisements to full-fledged films as the former are less time consuming.
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In terms of money too, ads are not a bad idea. Industry sources reveal that actresses are being paid anywhere between Rs.8 million and Rs.20 million depending upon their popularity and number of personal appearances to promote it.
According to media estimates, Aishwarya takes home nearly Rs.1 billion from advertising assignments annually.
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