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Poonam's 'S' factor -- Sautoirs

Updated on: 06 June,2011 08:50 AM IST  | 
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A new collection is in the offing for all you jewellery lovers out there

Poonam's 'S' factor -- Sautoirs

A new collection is in the offing for all you jewellery lovers out there. Poonam Soni unveils a breathtaking collection of sautoirs ufffd a French concept using miniature canvases by Nawaz Singhania. Nawaz and Poonam have tied up to launch an exclusive art brand, S2.


Poonam Soni and Nawaz Modi Singhania flaunt their S2 jewellery pieces;
(bottom) a neckpiece from the new collection




Poonam, the exclusive luxury designer features high on the demand list. The lady has four prime projects. Having just finished a campaign for the Platinum Guild India, Poonam has now tied up with Nawaz Singhania. "There are other projects in the offing ufffd I get really busy after this," says the lady tongue-in-cheek when quizzed about further plans.

Poonam has made a big mark internationally. Her jewellery reflects art influences since two decades. In 1992, the Greek and Egyptian collection attracted Harrods when the Indian designer jewellery market was still in a cocoon. In 2005, Poonam launched 'Monochromes' with miniature canvas paintings of ace artist Laxman Shreshta.

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The French Sautoirs designed and conceptualised by Poonam are a stylish, chic collection using antique rosecuts to make linked chains punctuated by modern concepts of leather, bugs and beetles. The fancy stone, 'pattchi' pieces and rare leathers have been sourced from all over the world to create a stunning versatile collection. Wear it long, short or wrapped around your neck!

Nawaz Singhania has created miniature canvases in bright colours from an environmental theme like butterflies, leopards and swans. This theme is inspired by Poonam's Falcon brooch recently auctioned on an international platform by Lord Mark Poltimore of Sotheby's auction House. Poonam and Nawaz are soon launching their 'Born Free' collection from the S2 series at a high profile event.




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