After endorsing a car, watch and DTH brand, among others, Bollywood superstar Shah Rukh Khan has now been roped in as the brand ambassador of real estate development company Mahagun
Capital-based Mahagun India (P) Ltd. has also introduced its new corporate identity with a new logo.u00a0The decision to rope in SRK was based on the similarity of the company's ideology.
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'Great names are built with consistent performances, and Shah Rukh and Mahagun have both built their reputation with excellence in performances every time giving each of them an appropriate tag - 'A name that performs',' Dhiraj Jain, director, Mahagun India (P) Ltd, said in a statement.u00a0Shah Rukh, who is busy with the promotion of his forthcoming Diwali release 'Jab Tak Hai Jaan', appears in a print ad for the company, wearing black.