Social media influencers to meet fans

Mumbai bash brings top TikTok influencers together with their fans; performances, workshops lined up

With social media making superstars out of regular folk, one need not eye Bollywood to create a legacy of his own. A city event, Epic Fam Jam, will celebrate platforms like TikTok, in a bash that will bring together Instagram influencers with their fans.

The January 19 Bandra event will see TikTok artistes like Faisu, Adnaan Shaikh, Shanaya Khan, Masroor Chougle, Awez Darbar, and #Teetigada, comprising Sameeksha Sud, Vishal Pandey and Bhavin Bhanushali, among others, make short videos with their fans at the event.

The influencers will also put up live acts for their followers.

Khan, who has 2,90,000 followers on Instagram, tells mid-day, "I [am looking forward to] meeting my fans. Via our interactions, I hope to learn what more they want [me to do]." Her collaborator Chougle (1,01,000 followers) says he hopes the interaction enables his fans to have a deeper understanding of the artiste that he is. "People follow us due to the entertainment quotient we bring to the platform. Even at the gig, that's what we aim to do — entertain."

One-third of the TikTok trio #Teentigada, Pandey is set to perform before a crowd of this stature for the first time. "This is a great career choice that has opened new avenues. It has its set of challenges, but it enables us to work freely, for ourselves, and not under someone else. Like any other career, it demands hard-work and consistency [to excel]. Also, one must do what they are good at." The festival will offer special master-classes and workshops by leading content creators, who will share their hacks and pro tips to succeed as a social media influencer.

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