Even as the world asks ‘WTH is NFT’, veteran musician Daler Mehndi goes a step ahead and purchases property in the Metaverse
Daler Mehndi
At a time when a major chunk of the world is still scratching its head as it tries to make sense of cryptocurrency, Daler Mehndi has emerged a pioneer of sorts by becoming among the early Indians to purchase virtual real estate in the Indian Metaverse, PartyNite.
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The decision was taken after Mehndi enjoyed his January 26 gig at PartyNite, and the property, named Balle Balle Land, will have a store from which fans can purchase merchandise via NFT tokens.
“When I was approached to perform at the PartyNite Metaverse inauguration event, I went with an open mind. But when I saw the larger-than-life spectacle, and my fans dance with me, I realised that this is not the future, but the present. [This is the means] to reach out to the game-savvy young audience. [I wanted to] own my land so that I could provide meaningful content, host events, and sell merchandise. It is a very different experience from live shows. Where else can one fit in millions of audience members with whom we can interact and groove?” asks the musician, further detailing how he had the chance to pick a location of his choice.
Mehndi says he wanted “the central location in the Utopia land of PartyNite”. He also wanted a space that was big enough to host events, concerts, movie premiers, and his store. “It had to be an earthy place for people to hang out at. I was shown a few land parcels, and I chose what fitted this requirement. The Metaverse is a parallel world with its own economy. It is similar to how the Earth came to be. People claim land, bring digital assets, and sell them. Some of the goods are also shipped physically, so it’s like reimagining the world all over again. I’m grateful that I’m on the pilot seat, making this happen.”
With his new venture, Mehndi seeks to provide quality and meaningful content to fans, directly. “I will bring established singers, and at the same time, provide a platform for upcoming singers and performers as well. I’m able to help movies, do promotions, and directly engage and communicate with the citizens of Balle Balle Land. We are working with artists throughout the year, and a lot is going to happen in the land.”
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