Updated On: 14 May, 2022 07:12 AM IST | Mumbai | Mayank Shekhar
With rock playing for background score, and a hip-hop track in the closing credits, Jayeshbhai Jordaar is essentially a rural film — set entirely in a Gujarati village, and therefore with much affluence around

A still from the film
What piques my curiosity beyond what’s happening inside this film is how it must have come about? Did the filmmakers start out with a brief from the central government’s well-advertised campaign, as usual high on sloganeering, ‘Beti Bachao, Beti Padhao’? Because we hear it in the dialogues as well, along with ‘Swachh Bharat’ elsewhere.
Was the attempt thereafter to pull off an entertaining, road-trip caper of sorts, with strong messaging on women’s emancipation — trying a bit too hard to make it seem a fun ride on the commercial/mainstream space?