Singer Sonu Nigam, who next will be seen as a judge in radio channel 92.7 Big FM's 'Benadryl Big Golden Voice' season 6, has said that marketing aspect shouldn't interfere in the creativity of the show. Sonu Nigam was interacting with media at the launch of radio channel 92.7 Big FM's 'Benadryl Big Golden Voice' season 6 on Tuesday in Mumbai.

Nowadays, we often see many non-fiction shows with an emotional drama or a controversy over contestants to raise TRP of their show. "I feel marketing aspect shouldn't interfere in the creativity of the show. A marketing team's job is to market creative things which are there in the show," he said. "When your marketing team tells you how to create content then, you have to realize that the production is polluted. Marketing team shouldn't give their inputs in creative aspect of the show to raise its TRP because in that process, you tend to lose creativity," Nigam said.