From Taal (1999) to Tum Bin (2001) and Tumbbad (2018), a bunch of previously released films are being screened in movie theatres all over again. PVR INOX has been re-releasing classics, as well as some not-so-old films, in theatres of late. Much to the delight of the exhibitors, some of these films are doing exceptionally well at the box office, as a testament to their long-lasting appeal among movie-goers.

How did movie re-releases begin?

The exercise started as an experiment after a bunch of film festivals dedicated to certain cinema icons and filmmakers found favourable audiences. “We organized festivals of Amitabh Bachchan, Dev Anand and Dilip Kumar’s films – a lot of people watched their work on the big screen for the first time. We keep doing a few festivals through the year. This summer we did festivals dedicated to Zoya Akhtar and Imtiaz Ali. In the last few months, we have seen the success of film festivals and re-releases. So, we want to curate more of these,” explains Niharika Bijli, Lead - Strategist, PVR INOX Ltd.