Top trends defining the dynamic relationship of brands and customers

The 2022 Twitter Trends India report based on an analysis of billions of tweets from January 2020 December 2021 found the three biggest movements emerging to the top of conversation Finance Goes Social Fanbuild Worlds and Entrepreneurship Hits Peak CultureWith this years Twitter Trends report Twitter is diving deep into whats now whats next and what its got its eyes on in the future These trends are evergreen conversations that will continue to unfold in the service in the near futurePreetha Athrey Director and Global Business Marketing of Twitter APAC said People on Twitter are influential receptive and drive results like nowhere else and Tweets give us signals where the culture is headed or what could be the next big Ah movements that are shaped by public conversation Twitter as a driver of both trends and realworld change has evolved as a service that not only provides people a space to connect but a window into the culture The Twitter Trends Report captures the themes and interests that are shaping consumer behavior in the Indian market and outlines top trends for brands to lean into to become a part of conversations that are happening right now and will continue to growLets take a closer look at the three trends Finance Goes Social Money matters used to be closely held secrets of the few but now everyone wants in on the action As people discuss and dive deeper into finance related conversations have gone up by 62 percent Communities of experts and everyday people are joining forces to share knowledge sparking a 185 percent increase in financial literacy discussions Conversations about money have evolved and concepts like decentralized finance hello crypto and digital assets have entered pop culture with NFT Bollywood Bollycoin and Beyond Life emerging as topics to watch out forFanbuilt Worlds Fans no longer just follow theyre now calling the shots As fan clubs take charge of the conversation to create worlds they want to be a part of discussions around fandom have gone up by 47 percent People are taking ownership of passions like CricketTwitter 55 percent building complex worlds like DCFanDome 35 percent and engaging with diverse entertainment conversations like Kollywood 14 as they converge on Twitter to find their tribeEntrepreneurship Hits Peak Culture India is now the third largest unicorn ecosystem in the world and enthusiasts are taking to Twitter to talk about all things startups StartUpTwitter is growing and theres been a 22 percent increase in discussions around entrepreneurship Founders are building personal brands while popular references like SharkTankIndiaMemes and PeakBengaluru add humor and fun to the conversation Whats inspiring is to see a 40 percent increase in women joining the conversation with the talk around female entrepreneurship going up by a whopping 269 percent a clear indicator of the narrowing gender gap in the workforceIn the months to come these trends will define how brandconsumer relationships evolve introducing new paths that brands will have to navigate to reach consumers where they are on TwitterAlso read Shopping on Twitter can enhance individual or societal harm ReportThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever