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Indian TV commercials that dare

A jewellery television commercial, which went on air recently, has created a buzz in the social media by ditching a fair protagonist for a dusky single mother who is getting remarried. SUNDAY MiD DAY asked people from within the advertising industry and outside about commercials that have broken new grounds and the stereotypes they would like to do away with

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A woman, not a typical fair bride at that, is marrying again. Her daughter wants to be part of the proceedings. The groom picks up the girl on his lap and does the saat phera. The girl looks up to the man and asks “Daddy bulaaon?” (can I call you daddy?).


TheTanishq jewellery commercial, which shows a dusky mother getting married, explores the concept of remarriage and breaks stereotypes

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