For women who dread revealing their lumps, bumps and less-than-perfect figures in swimwears, a new swimsuit could be the perfect solution.
For women who dread revealing their lumps, bumps and less-than-perfect figures in swimwears, a new swimsuit could be the perfect solution.
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The 45-pound "slimsuit" or "diet in a swimsuit" - dubbed Spanx for the beach - from Debenhams has been created after its poll of British women showed 92 per cent fear how they look in swimwear.
Despite more than half saying they had gone on a diet in an attempt to look good, they still found their costumes and bikinis ill-fitting and unflattering.
The design's secret is the illusion of instant weight-loss, helping to shape the body in the same way as Spanx control tights and lingerie.
"The challenge was to use data to create a suit that accentuates the good bits, and smooths the lumpy bits without making women feel like they're wrapped in cling-film," the Daily Express quoted Debenhams swimwear buyer Sasha Nagalingham as saying.
The suit's inner layer is made from a specially-designed heavier gauge lining fabric which does the "miracle work", while the outer layer is a slinky micro-fibre.
Low-rise legs ensure no bulges and a smooth curve in the hip. Moulded bust supports lift and separate in a similar way to a bra. It is sized by cup fitting as well as dress to make a perfect fit.
Extra strength through the waist panel creates an cinching effect and a control panel simultaneously flattens the tummy.
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