Updated On: 18 November, 2012 10:01 AM IST | | Moeena Halim
Bookstores and banquet halls are for the boring. Authors and publishers are looking at more innovative options to expose both readers and non-readers to their latest releases. Moeena Halim takes a look at interesting venues in the city that have hosted open events to launch and publicise books
On November 7, regulars drinking their cups of coffee at the Chembur Barista were in for a treat. For, at the café was well-known writer Shobhaa De. She wasn’t just another guest either. De was at the venue to launch her new novel Sethji. The book, which was unveiled at a recently held literature festival, was launched in the rather warm environs of a coffee shop and not at a regular, perhaps even mundane, venue such as a bookstore with celebrities in tow or at a banquet hall with free food and alcohol for company.

Shobhaa De at the launch of her book Sethji at Barista Lavazza, Chembur