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Care for a book with that beverage, sir?

Bookstores and banquet halls are for the boring. Authors and publishers are looking at more innovative options to expose both readers and non-readers to their latest releases. Moeena Halim takes a look at interesting venues in the city that have hosted open events to launch and publicise books

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On November 7, regulars drinking their cups of coffee at the Chembur Barista were in for a treat. For, at the café was well-known writer Shobhaa De. She wasn’t just another guest either. De was at the venue to launch her new novel Sethji. The book, which was unveiled at a recently held literature festival, was launched in the rather warm environs of a coffee shop and not at a regular, perhaps even mundane, venue such as a bookstore with celebrities in tow or at a banquet hall with free food and alcohol for company.

Shobhaa De
Shobhaa De at the launch of her book Sethji at Barista Lavazza, Chembur

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