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Do readymade parathas have a future in India?

In India, we revere food and are lucky to have a diverse and unique food palate where every household has at least one recipe that is passed on as a family heirloom

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This image has been used for representational purpose

This image has been used for representational purpose

Food evokes memories, and people travel miles for good food, wait for hours at a restaurant with a reputation for good food and at home, our families spend hours planning, preparing, and serving food at every occasion. In India, we revere food and are lucky to have a diverse and unique food palate where every household has at least one recipe that is passed on as a family heirloom.

Chef Ravindranath, Deputy General Manager- Head R & D, Innovative Foods Limited, Brand Sumeru reveals if readymade parathas have a future in India. Today, urban milieu is changing our food habits. Several factors contribute to this phenomenon including rapid urbanisation, larger disposable incomes of a growing middle-class, an increasing number of women in the workforce, migrant student population and even an expanding diaspora of expats. With nuclear families increasing in number, families and women especially are looking for healthy, tasty and convenient foods that can be prepared in a jiffy. Enter ready-to-eat foods.

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