Updated On: 19 February, 2017 10:08 AM IST | | Gitanjali Chandrasekharan
<p>With iPhone and camera, an adman is going about Mumbai, documenting deities that rule the city's gullies</p>

Gopal MS

A roadside Khandoba Shrine, a popular deity of Western Maharashtra, on Pestom Sagar Road No 4, Ghatkopar (E)
While walking along Mumbai's narrow bylanes, Gopal MS realised the abundance of shrines in slums. And most of these, he says, hark back to the local community's village or hometown — a clue to lives they had left behind to make biggish bucks in Mumbai.