Conquering the digital marketing and YouTube world Vijay Lathwal and Surendar Singh

Surendar focuses on YouTube performativity. His YouTube channel has become a highly influential channel

Today, social media play an increasingly more important role in the life of society because users spend a lot of time online and they view social media as an important source of information about issues which users are concerned with. YouTube, being one of the mainstream social media, allows users to share their videos online, create their channels and, thus, create their virtual communities united by common interests.

YouTube also becomes a tool of the promotion of individuals and ideas because users can use the social media to promote themselves and their ideas. One such YouTuber and digital marketing specialist is Surendar Singh and Vijay Lathwal.

Surendar focuses on YouTube performativity. His YouTube channel has become a highly influential channel which is extremely popular among users worldwide. Today, he has 190k subscribers on YouTube and it was established in 2017. Vijay Lathwal’s digital marketing has become the generator of the mainstream culture and new trends. In this regard, it is worth mentioning the fact that the development of his digital marketing has opened new opportunities for the development of virtual social communities united by their common interests. Users spend more and more time online developing their virtual social relations online. Lathwal thus has  an important part of their life and virtual communities created with the help of and within social media play an important part in the development of socio-cultural norms and standards that affect the development of basic ethical and cultural norms of people and influence their lifestyle substantially. He has been awarded by International companies like : REDHAT, CompTia, Star, ec-council just at the age of 16.

Both these entrepreneurs are in itself a huge inspiration for the youth who would like to persuade their careers in this field.

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