Revolutionising the Chocolate Industry, Nishit Shaw Sets Gold Standards, Claims to Craft the Tastiest Chocolate Ever
Nishit Shaw
"We are the freshest Chocolate brand, available in the Indian market at least," says Nishit Shaw from Burlington Chocolate.
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With such a bold claim, it was certain, to unravel this uncanny stretch we had to go beyond the depths of the Mariana trench to find the answer to the question-
What made Burlington Chocolate, a budding idea, into a ginormous startup?
Burlington Chocolate, a Kolkata-based startup, first opened its doors to chocolate haven with its unique point of differentiation - Ultra-Luxury Hand Crafted Chocolate being provided at a highly competitive price range.
Nishit Shaw is an MBA from Amity University, Dubai, who is also seen as the one of the most popular video creators based in Dubai. Shaw also has a website www.nishitshaw.com in order to help students and expats willing to move abroad for business or job.
In a brief interaction with Nishit Shaw, the Founder & CEO, we asked him about his ideology behind forming this startup, he quoted
- "Our diet has been nothing short of a puppet string in the hands of a marionette, the only difference from the mainstream being - heavy reliance upon the consumption of packaged food placed in the shelf of a grocery store for days, it seemed as if the days of consuming fresh food simply vanished. I understand it would not be wise to give the mantle for this to any consumer or manufacturer, rather it's the situation. The majority of our nation's youth are employed in states away from their hometown with restricted access to fresh food, moreover our elderly often get deprived of the same on account of them being unable to get the ration themselves on account of covid. Hence, we decided it's high time we give something back to our community that would help in restoring the health index of our Golden Bird. For this reason, alone we took our baby step to form Burlington Chocolate where our batch is freshly made after we receive an order, and is delivered to our customer with the best packaging which keeps the chocolate in its birth state."
It really seems as if the pillars supporting this ideology are strong in their foundation, however, the question arose in these perilous times, is it sensical to position India's freshest Chocolate as an Ultra Luxury brand? Will it be affordable to everyone on an everyday basis?
We eventually picked the brain of the R&D head of Burlington Chocolate- Mr. Jayesh Kajaria, for our answer. He stated, " When we talk about Ultra Luxury, we do not talk in terms of price, rather we give more emphasis to its quality- the way we ensure quality standards are met while we make our batch, the precautions we take to keep it fresh during packaging and shipping, all couple with our make-to-order ideology, only gives in more to the luxury of richness in the matter of health.
It's safe to say this assurance gives us a double satisfaction when we ponder upon the idea of purchasing our product. Keeping all things aside, we were still a budding startup. How did it rose to such fame in such a short period? Thankfully we had Nishit Shaw with us to answer this. He quoted. "Burlington Chocolate akin to the rising sun rose to enormous fame when India's modern fitness icon Mr. Gaurav Taneja aka the 'Flying Beast' himself gave a shout out to this luxury brand in one of his videos. Such became the popularity of the chocolate brand that the paparazzi often compared it with the likes of imported chocolate."
We sure do have utmost faith in their undaunted voyage into uncharted territory. But for now, let us cherish this sweet moment with their current multifarious flavor assortments.
Let's give a bow to this fine Ultra Luxury chocolate of India for making it this big in the share of the heart of all the Indians.
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