Big bums are women's biggest fear

Guess what's women's greatest fears? Their big bottoms!

Guess what's women's greatest fears? Their big bottoms!

But then why do women often ask this question - does my bum look big in this?

According to a new study, the image-conscious women seek reassurance because it's one part of their anatomy they can never really see for themselves.

Over half the 1,800 women questioned in a survey on behalf of Wizard Jeans said they worried more about their posteriors than about their breasts or their stomach.

"You only have to watch women trying on a new pair of jeans to see that their prime concern is always the bit they can't really see for themselves - their bums. They twist and turn in front of the mirror but then, inevitably, ask for reassurance," the Daily Express quoted fashion expert Sally Allen of Wizard Jeans, as saying.

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